Golden Route Operations Partners with Buffalo Wild Wings as Exclusive Slot Management Provider
LAS VEGAS – Jan. 3, 2012 – Golden Gaming, Inc., operator of Golden Route Operations (GRO), announces a partnership with Buffalo Wild Wings. Included in this agreement, GRO will become Buffalo Wild Wing’s exclusive slot management operator providing all nine Las Vegas Valley locations state-of-the-art technology and marketing services.
In addition, GRO is installing brand new IGT video poker machines at each Buffalo Wild Wings location, including Super Star Poker at select locations.GRO also plans to launch a personalized gaming players club with tier levels: Hot, Wild, and Blazin’ to reflect the popular Buffalo Wild Wings signature sauces.
"We are proud to partner with Buffalo Wild Wings," expressed Blake L. Sartini, Chief Executive Officer of Golden Gaming. "This partnership will allow for integration and advancement of progressive technology and custom branded marketing such as a new player rewards program. With these enhancements, GRO's route partners will be supplied with numerous opportunities to develop more business."
GRO is Nevada's third largest slot route operator. The division operates more than 2,500 machines in more than 150 locations throughout the state. TheBuffalo Wild Wings slot route is scheduled to convert to GRO’s slot route by Tuesday, Jan. 17.
In September, Golden Gaming announced agreements to acquire the former ETT slot route and Pahrump casinos from Affinity Gaming. The transactions are expected to close in 2012 pending approval by regulatory bodies in Nevada, and customary third-party approvals. When combined with Golden Gaming’s current slot route operation, GRO will operate approximately 8,069 gaming devices in Nevada across 662 locations.
